We like the latter attitude!
Here are a few celebrities to embrace the shisha. Granted they might just be doing it for publicity, but what the heck, it looks good!
Rihanna

There’s one thing you can be sure about with Rihanna, she’s not want to shy away from publicity. And when it comes to shisha, she knows how to get the most out of a photo opportunity.
In this photo she was seen taking a smoke after a concert in the Republic of Azerbaijan, and she seems to be enjoying it.
Kim Kardashian
And when we’re talking about attention seeking, Kim Kardashian is up there with the best. Surely only overshadowed by the ego of her husband, Kim will use anything to get publicity, and so shisha is a no-brainer.

The hookah smoking caterpillar
OK, keep calm, nobody slipped something odd into your pipe, I’m about to explain to you about a character in a children’s book and in numerous films. Yes, there’s a caterpillar in Alice in Wonderland, and he’s blue and he smokes shisha.

Given how trippy the whole book is, you can’t help but wonder if there’s something else going on and it’s some sort of allegory with deeper meaning. Or maybe the bug just liked to relax, who can tell?